The Catwalk As A Creative Front Line

"Come along to our discussion session with a panel of fashion and photography experts (Simon Swale, Max Oettli, Emily Hlavac Green and Emily Goldthorpe), who will discuss the intersections of art, fashion, and photography. The panel will discuss how fashion photography has come to be recognised as a form of art and consider what issues and possibilities come into play where each are concerned. A question and answer session will follow."

-Blue Oyster Art Project Space
Blue Oyster Website

Notes From The Lecture:

"Fashion as Art"
Or 
"Art as Fashion"
-Up to the viewer to decided weather or not Fashion is art. 

Fashion magazines turn over at a fast rate
-Full of advertising and things for sale
Does this mean it's not art?

Fashion photography was very media driven post war (1975)
Sarah Moon (Photographer)
-Impressionist 
-Uses 35mm film
-Soft backgrounds and makes heavy use of light
-Style resembles painting

-Fashion photography has taken on different roles depending on what context it is in

For example:

Italian Vogue

'Water and Oil' photoshoot (2010)

-These images caused controversy

-Not a glamorization of a tragedy or a way to sell something

-What would happen if it was in a different magazine? Art or photography magazine. 

-Would these images be presented as art?

Vogue's Oil Spill

Image in/Cover of Vogue - 1969

-Two models covered in black stuff, looking like corpses

-Not wearing any cloths

-Art or Fashion?

(Can't find an image)

Corrine Day (Fashion photographer)

-Model Kate Moss, around 17 years old, before she was famous

-Called Underexposed

-1970s onwards, selling a life style. An idea world for rich beautiful people

-Id magazine

-Founded in 1980 by former art director Terry Jones

Id online

Julia Cameron (Photographer)

-Art, not fashion

Fashion Photography has changed over the last 10 years

-Posed

-Fantasy world that doesn't exist 

For example Annie Leibovitz:

Newton

-1975

-Playboy photographer

-This image is very unlike Newton's other works

-Impowering for woman

-The story of 'o'

-The gaze

(More on this in later post)

Tom Ford for Gucci

-Meters away from the bed

-Very raunchy, sexy

-Going back to the life style idea of fashion photography

Galliano (Fashion designer)

-Shanghai runway show

-The shop window displayed one garment and behind it an images of an Asian woman in a factory sewing

-This image got bad reviews as it seemed to be a direct relation to the sweet factories in Asia

Panels view on Fashion Photography:

"Good fashion photography is kick ass"

-Max Oettli

"First reaction to the photography image is the most important"

-Emily Goldthorpeled

"Styled, team: models, photographer, makeup etc. Not interested in narrative, shows personality not about the photograph"

-Simon Swale

"Mark of craft, styling, narrative, moves away from the clothing and finds something else"

-Emily Hlavac Green

"Fashion photography has two sides: The catalog image and the fantasy image, both very different. Fantasy photography is more narrative based, it tells a story and drawing you into another world. These fantasy images more away form the clothing, unlike catalog photography and become about not only the things in the image but the whole production, like a film set."

-Amy Moffitt